VIDEO: Kevin Holland innovates in unusual fight announcement with Alex Cowboy at UFC 272

North American makes reference to the video 'Old Town Road' and dresses up as 'Cowboy' to promote the fight on March 5th

K. Holland in a video published on 'Onlyfans'. Photo: Reproduction/Twitter

Known for his irreverence inside and outside the Octagon, Kevin holland gave yet another example of his search for escape from conventionality. On his official channel on 'onlyfans' – website for selling exclusive content for fans -, the North American innovated by announcing his fight against Alex Cowboy No. UFC 272, scheduled for March 5th.

See too

In the video, you can see Holland dressed as 'Cowboy' and riding a horse, inspired by the song 'Old town road' by North American rapper Lil Nas

PUBLICITY:

In Ultimate since 2018, Holland gained notoriety in the organization after becoming a 'breaker' in 2020. On that occasion, the North American entered the octagon on five occasions, beating all his rivals, including a tough knockout over Ronaldo Jacare.

In 2021, Kevin's recent record ended up being tarnished. Unlike 2020, last season the fighter did not win in his three commitments for the company. In total, there were three clashes, two stumbles and one 'no contest'. The sequence made the fighter opt to leave the middleweight division (up to 83,9kg) and move to welterweight.

PUBLICITY:

VIDEO: Kevin Holland innovates in unusual fight announcement with Alex Cowboy at UFC 272

Read More about: , , , ,