Dana White reveals how the pandemic fueled the biggest growth in UFC history

Dana White at the UFC press conference. Photo: Reproduction/YouTube

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While the world struggled with the impacts of the COVID-19 pandemic, the UFC navigated through turbulent waters and emerged stronger than ever. At least that's what the organization's president, Dana White, says. In an interview with Bloomberg, the director stated that the health crisis has boosted the organization's growth exponentially.

“Going through COVID definitely didn’t hurt us. There was no sports on TV except us. Fights that should have been doing 300.000 buys were doing a million. Our fan base grew like 68% during COVID,” White said.

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To ensure the continuity of events and protect the health of athletes and employees, the UFC has implemented a series of innovative measures. The creation of 'Fight Island' in Abu Dhabi was one of the highlights.

The island has become a true sports laboratory, with strict safety protocols, regular COVID-19 testing and state-of-the-art infrastructure to welcome fighters.

Furthermore, the organization adapted to the new reality and began holding events in empty arenas. The UFC Apex, in Las Vegas, became one of the main stages for the competitions.