He opened his wallet! Dana White reveals new performance bonus awards in the UFC.

Dana White at a UFC event. Photo: Reproduction/Instagram/UFC

Dana White gave the Ultimate's stars an extra reason to perform well inside the octagon. eve do UFC 324, which marks the start of the billion-dollar partnership between the organization and Paramount+ this Saturday (24), the UFC president opened his wallet and revealed a new reward system for performance bonuses.

In an interview with SBJ, Dana White said that, starting from UFC 324The bonuses for 'Fight of the Night' and 'Performance of the Night' will increase from US$50 (approximately R$265) to US$100 (approximately R$529).

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In addition to doubling the standard bonuses, Dana White also revealed the creation of an extra bonus of US$25 (approximately R$132) for all fighters who win their fights by knockout or submission.

UFC and the billion-dollar partnership with Paramount+

Gaethje and Pimblett have a tense face-off at UFC. Photo: Reproduction/X/UFC

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The new bonus package is driven by the historic partnership between the UFC and streaming giant Paramount+. The agreement, originally signed in August 2025 by TKO Group Holdings, solidified the platform as the new official home of the Ultimate Fighting Championship.

The multi-billion dollar contract is estimated at US$7,7 billion (approximately R$42 billion), lasting seven years, from 2026 to 2032. The annual investment is around US$1,1 billion per year, practically doubling the amount previously paid by ESPN.