A resounding success! In the partnership's debut, UFC 324 breaks Paramount+'s audience record.

Dana laughs during interview. Photo: Reproduction/YouTube

Last Saturday (24) marked the beginning of a new era in MMA. Held in Las Vegas (USA), the UFC 324 It was the organization's first event of the 2026 season and also the first to be broadcast exclusively by Paramount. And the multi-million dollar partnership was a resounding success. This is because, right from its debut on its new home, the show exceeded expectations and broke the streaming service's audience record.

Last Monday (26), through an official statement sent to the press, the companies reported that the attraction had five million views on the 'Paramount +' streaming service, a peak of almost six million simultaneous streams and reached more than seven million households. Therefore, the UFC 324 It has already become the biggest event, not just a sporting event, broadcast live on the platform.

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The report also highlighted that the UFC 324 It reached more homes than any other live event the organization has produced in nearly a decade. Unsurprisingly, the show was also a hit on social media, particularly on Instagram and X.

Surreal deal

Paramount beat Netflix and other companies to acquire the broadcasting rights for UFC events for $7,7 billion (approximately R$40 billion at the current exchange rate). The deal is valid for the next seven years and, apparently, this record is likely to be broken soon.

Criticisms about the broadcast

However, despite the success of the metrics, the transmission of UFC 324 It did not please MMA fans and professionals. 'Paramount+' received numerous criticisms for the excessive number of commercials during the event. Furthermore, key moments such as the fighters' entrance into the octagon and the corner's instructions to the athletes during the rounds were often cut.

Check out the results of UFC 324

Main Card

Light weight (up to 70,3 kg): Justin gaethje derrotou Paddy Pimblett by unanimous decision (48-47, 49-46, 49-46) – fight for the interim belt

Bantamweight (up to 61,2 kg): Sean O'Malley defeated song yadong by unanimous decision of the judges (29-28, 29-28, 29-28)

Heavy weight (up to 120,2 kg): Waldo Cortes Acosta derrotou Derrick Lewis by technical knockout (punches) at 3min15sec of R2

Flyweight (up to 56,7 kg): Natalia Silva derrotou Rose namajunas by unanimous decision of the judges (29-28, 29-28, 29-28)

Featherweight (up to 65,7 kg): Jean Silva derrotou arnold allen by unanimous decision of the judges (30-27, 29-28, 29-28)

Preliminary Card

Bantam weight (up to 61,2 kg): Umar Nurmagomedov derrotou Deiveson Figueiredo by unanimous decision of the judges (30-27, 30-27, 30-27)

Average weight (up to 83,9 kg): Ateba Gautier derrotou Andrey Pulyaev by unanimous decision of the judges (30-27, 29-28, 29-28)

Light heavyweight (up to 92,9 kg): Nikita Krylov derrotou Modest Bukauskas by knockout (punches) at 4min57sec of R3

Flyweight (up to 56,7 kg): Alex Perez derrotou Charles Johnson by knockout (punch) at 3min16sec of R1

Light weight (up to 70,3 kg): Michael Johnson x Alexander Hernandez – fight canceled

Heavyweight (up to 120,2 kg): Josh Hokit defeated Denzel Freeman by technical knockout (punches and knees) at 4:59 of round 1

Bantam weight (up to 61,2 kg): Ricky Turcios x Cameron Smotherman – fight canceled

Welterweight (up to 77,1 kg): Ty Miller defeated Adam Fugitt by technical knockout (punches) at 4min59sec of R1