Charles celebrates his UFC victory. Photo: Reproduction/Instagram/UFC
Charles of the Bronx He shouldn't go up to the octagon alone in UFC 326, scheduled for March 7th. The Brazilian faces Max Holloway In the main event, in a rematch for the 'BMF' belt. Despite appearing as the underdog in the betting odds, 'Blurred Lion' It relies on a massive mobilization of fans to try and reverse the odds and have their arm raised.
On social media, fans started a campaign called #CharlinhoDayThe campaign, conceived by Wesley Sniper, aims to engage the community leading up to the event, encouraging changes to profile pictures and a strong online movement in support of the Brazilian fighter in his bout against Holloway. The mobilization gained even more momentum after the fighter himself joined the initiative.
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In a video posted by Wesley Sniper on the X platform, Charles of the Bronx He called on his followers to participate in the movement. The athlete celebrated the creation of 'Charlinho Day' and asked fans to join the campaign by changing their profile pictures and reinforcing their support on social media, in a show of unity towards the title race.
“Hey my family, on March 7th I'll be fighting for the BMF Belt and what are you all doing? It's Charlinho Day, Charles' Day. If you're excited, if you want to join in on this, let's change our profile pictures, put me there and let's make it happen, it's the BMF Belt, we're more than together.”, he said. Charles of the Bronx.
🚨🚨BIGGEST CAMPAIGN IN THE HISTORY OF BRAZILIAN MMA 🚨🚨
The #CharlinhoDay!
Charles sent the message: March 7th is war day, and the fans are on our side.
✅ Change your profile picture (picture in the comment below or in your bio)
✅ Use the hashtag in ALL postsThe problem of division… pic.twitter.com/hqV64tk9pR
— Wesley Sniper (@resenhaMMABR) March 2, 2026
How did #CharlinhoDay come about?
The idea of supporting Charles of the Bronx The #CharlinhoDay hashtag, created at UFC 326, originated as an adaptation of the #NeyDay digital movement. Unlike the mobilization created by Neymar fans, which became a tradition during PSG's Champions League matches in 2020, the version dedicated to the former UFC champion was designed to unite the Brazilian MMA audience.
According to the initiative's creator, the choice of Charles was natural, since the São Paulo native has popular appeal and represents one of the most emblematic names in sports in the country, making him the main link to engage the community around the campaign on social media.
Charles Oliveira is the underdog against Max Holloway at UFC 326.
Holloway and Charles face off at UFC. Photo: Reproduction/X/UFC
Although the Brazilian fans are confident, Charles of the Bronx He appears as the underdog among bettors for the UFC 326 fight. According to... Stake The Paulista player has odds of 2,60, which represents a return of R$26 for every R$10 wagered. Max Holloway He emerges as the favorite, with odds of 1,50, equivalent to a return of R$15 for every R$10 invested in his victory.
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