Paulo Borrachinha responds to opponent's taunts before UFC 327: 'He's fat'

Paulo Borrachinha during his training camp for UFC 327. Photo: Reproduction/Instagram

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On a collision course with Azamat Murzakanov in the co-main event of UFC 327, Paulo Borrachinha has no problem diving headfirst into the Russian's taunting game. During the event's media day held last Wednesday (8), the Brazilian sought to create a new chapter in the rivalry with the undefeated fighter by mentioning the 'Secret Juice', one of his trademarks with the American public.

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When questioned about a statement by Murzakanov, who said that Russian juice was better than Brazilian juice, Borrachinha didn't mince words in rejecting the provocation, even mentioning the physical condition of his next opponent.

"Nonsense, the guy is fat as f***. Why is he talking about the secret juice? He doesn't know anything about it. Shut up, you fat son of a b****," the Brazilian snapped.

😭 🇷🇺 Paulo Costa goes off at Azamat Murzakanov who says that Russian secret juice is better:

"The guy is fat as af**k. Shut up."

🎥 @Home_of_Fight / @JakeNoecker pic.twitter.com/NpY6TcVHrL

— Home of Fight (@Home_of_Fight) April 9, 2026

Paulo Borrachinha created 'Secret Juice'

Paulo Borrachinha is one of the top Brazilian fighters in the UFC. (Photo: Reproduction/Instagram)

Known for his physique, Borrachinha decided to "create" the secret juice as a way to parody rival fighters and critics who accused him of using steroids. In one of his most memorable episodes, he recorded a video on social media announcing the mass commercialization of the product, in a tone clearly influenced by advertisements from major electronics brands.

Later, he officially created the brand and began selling licensed products online, such as clothing, bottles, and even the energy drink.

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