
Dana White at the Contender Series. Photo: Reproduction/X/UFC
Dana White is not willing to have Jake Paul in his projects. Known for leading the MMA world at the helm of the UFC, the businessman has started a new venture in boxing with Zuffa Boxing. Despite acknowledging that the YouTuber has earned his place in the sport, the president makes it clear that the "problem child" doesn't fit the vision he intends to develop.
In an interview with Brianna LaPaglia, Dana White explained that his vision for boxing follows the same philosophy that solidified his career in MMA: putting the best athletes head-to-head and building a competition based on clashes between the sport's top names. Therefore, Jake Paul would not be among the fighters the executive intends to include in his projects.
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“No, that’s not what I do. Obviously there’s a market for that, but that’s not what I do. I put the best fighters in the world against each other from the minute they enter the sport, all the way to the top as world champions. The best fight the best,” said Dana White.
Jake Paul is a competitor of Dana White.

Jake Paul was recently announced as a wrestler and partner of the PFL (Photo: Reproduction/Twitter)
The global combat sports market has undergone a historic transformation with the official announcement of the merger between Most Valuable Promotions (MVP), a company led by influencer Jake Paul and Nakisa Bidarian, and the Professional Fighters League (PFL).
Under the agreement, the entire PFL structure will be gradually absorbed and integrated into the MVP MMA brand, creating a unified global platform responsible for organizing major boxing and MMA events.
The new conglomerate will retain John Martin as CEO of the MMA division, while Jake Paul and Nakisa Bidarian will lead the board and strategic expansion. The initiative promises to challenge UFC hegemony, betting on more aggressive financial offers for athletes and a broad global broadcast reach.
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