'Simple' fight and weight absences: Why does UFC 300 still have tickets left?

UFC 300 has not yet sold all available tickets. (Photo: Instagram/UFC)

O UFC 300, a historic event that marks the organization's 30th anniversary, is less than a month away, but it has not yet excited the public as expected. Almost half of the tickets for the card, which takes place on April 13th at the T-Mobile Arena, in Las Vegas (USA), are still available for purchase.

According to “AXS”, the website where tickets are on sale, the vast majority of remaining tickets are those closest to the Octagon, that is, the most expensive. This raises the question: what was missing for the UFC 300 be a sales success?

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One of the reasons could be the lack of really exciting fights on the card. Alex Poatán, one of the strongest names in the UFC today, will defend his light heavyweight belt against Jamahal hill in a fight that, although important, does not arouse great interest among the public to the point of 'piercing the bubble' of MMA.

The absence of Conor McGregor, the organization's biggest media name, is also an important factor. The Irishman is focused on promoting the film 'Matador de Aluguel' and should only fight in the second half of the year. Other names that sold well in the past, such as Jon Jones, Georges St-Pierre and Ronda Rousey, are also not scheduled for the UFC 300.

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Lack of 'pomp' and 'hype' at UFC 300?

It is important to highlight that the event features two title fights: Alex Poatán x Jamahal hill (light heavyweight) and Weili Zhang x yan xiaonan (women's strawweight). Additionally, other high-level combats such as Justin gaethje x Max Holloway e Charles of the Bronx x Arman Tsarukyan, promise to shake the public.

Despite the attractions, the UFC 300 appears to have failed to create the expectation that an event of such magnitude deserves. The lack of “bombastic” fights and the absence of big stars may have contributed to the low demand for tickets.

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There is still time for the event to reverse this situation, but the organization needs to create some strategy to increase public interest. A more aggressive marketing campaign could now be the solution.